LegitScript vs. Google Ads Certification – Which Is Best For Your Facility?

If you are an addiction treatment center that has earned a LegitScript certification than congratulations! The association with such a distinguished moniker is sure to elevate your brand in the eyes of your potential client. Validation is a step in the right direction, but as the old adage goes, ‘the more things change the more they stay the same.’

Sure, now you can go back to purchasing exuberantly high-priced adwords that appear right next to your competition in searches, all in an effort to get more clicks to your website. Just take a look at what key Adwords were going for last week, Florida drug rehab center $104.00 per click, alcohol treatment centers Michigan $63.76 per click and the least expensive of what I’d consider relatively efficient was addiction treatment facility at $30.57. Treatment centers spend tens of thousands of dollars a month on this crowded platform and I have to ask, ‘for what?’ So that a visitor can shop and compare your website to the four or five other sites they’re on?!

If you like people shopping your website keep doing what you’re doing. However, if you’re more interested in raw calls from addicts looking to get into treatment right now, than you need to talk with professionals, such as the team at Alternative Solutions Media, who are Google Ads certificated. Each and every one of our talented experienced team members are Google Ads certificated. That means Google recognizes them as an expert in online advertising.

Although our team also buys space on search engines (from our proprietary list of proven effective key words), what differentiates what we do with LegitScript is that the response from the end user, or their loved ones, is a live raw unfiltered phone call and not a click-thru. These are not shoppers, but rather buyers who are in-market the second they make that call! We can’t direct them to a website because there isn’t one. By design, our ads only appear in cell phones and tablets so that we can channel an active in-market buyer directly to you. There is no middleman – we deliver live, raw and unfiltered calls from someone who desperately needs your help at that very moment directly to your admissions staff.

Moreover, the cost per call is less then what you’d expect to pay for a mid level Adword – and it is consistent, the same price for every call. There is no guess work as to what you are paying. The only remaining question is if you have the trained staff that can get this person reaching out for help into treatment.

Do you want to invest your marketing dollars in attracting shoppers to your website or live calls from in-market buyers reaching out for help? The decision is yours.

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