Digital Branding

Social Media has become so heavily embedded in our everyday lives. People have an average of 5 social media accounts, and spend about 1 hour and 40 minutes a day browsing these accounts. Of these, the top two platforms that people use are Facebook and Instagram. If you have spent any time lately on either of these platforms, chances are, you have run into some Facebook Ads. These are sponsored ads or stories that pop up in your news feed on your desktop or mobile device, and also in the right side of the screen on the desktop version of Facebook.

If you have seen any of these ads, it means that you have been targeted!

Facebook ads work similar to Google Ad Words and other search engine ads in that they are pay per click, but what makes Facebook Ads such a powerful tool is their capacity to target a specific audience of your choosing. What does this mean? Having the ability to target you audience means that, if done correctly, you can maximize your ROI from your ads by targeting leads that you know will be interested in your business. This translates to more sales per click, which means that each ad can fully be paying for itself, instantly!

Of course there is more to making a sale than just finding the right customer. You also have to be able to close a sale! How do you close a sale online without communication with your customer? This is where an understanding of internet sales psychology comes into play. Ads must generate interest, and the pages that the ad leads to has to be engaging and string the lead along.

Putting together a successful Facebook Ad campaign can be frustrating, and time consuming to learn. That is why we are here to make the process as streamlined as possible for you. We will work with you and create efficient campaigns that are customized to your goals, be that increasing website traffic, building hype, making sales, or building your brands awareness.