Why Gamble With Your Advertising Dollars When There Is A Better Proven Option?!

Evaluating your media mix is one of the most daunting tasks a facility owner will ever face. Media experts, who have spent their entire careers in advertising, have rarely been able to nail it 100% of the time; so why would you expect to? However, all professional media experts will tell you that, to an extent, advertising is a numbers game and consistency is a key factor in the success of every campaign.

Before you start any advertising campaign it’s vitally important to establish your desired outcome. Without it you cannot determine what a successful campaign is or isn’t. There are a lot of different factors to consider when you set goals. For example, many clients that I work with get results the day their pay-per-call campaign begins. Most have found that anywhere between 3% and 5% of the live calls they purchase from Alternative Media Solutions convert to VOBs over the course of their campaign. So that being said, 3% conversion has become the acceptable base that generates the healthy ROI my clients look for from a campaign. As I mentioned before, it’s a bit of a numbers game that requires consistency to be effective. The more calls you get from addicts or their loved ones seeking treatment, the better your opportunity to convert them into admissions.

This same principle hold true for pay-per-click. But this is where the similarities end. With a pay-per-click campaign you’re buying click-thrus or visitors to your website. You’re gambling that a small percentage of those visitors will pick-up the phone and call you or email you – adding another step to the sales process – and eventually converting them to an admission.

The most defining difference between pay-per-call and pay-per-click marketing is that a click will never walk through your front door and a caller will!

Pay-per-call marketing is proving to be the most cost-efficient advertising program for treatment centers. It delivers ‘Live Calls’ from addicts or their loved ones seeking substance abuse treatment. With the escalating costs of ad words, Pay-per-call marketing becomes even more attractive. Take a look at random selection of the relevant key phrases and what they cost:

drug and alcohol rehabilitation centers $302.46

rehabilitation center $58.45

drug rehab $77.74

drug rehab centers $68.67

alcohol rehab $93.85

substance abuse treatment $68.01

drug treatment centers $73.72

rehab facilities $53.54

addiction treatment centers $64.70

inpatient drug rehab $98.61

alcohol rehab centers $75.49

drug and alcohol rehab $96.37

drug treatment $52.35

drug and alcohol treatment centers $89.07

drug rehab treatment $239.54

The numbers just don’t add up.

Keep in mind that you have to buy quantities of these relevant phrases to be successful. In my search I couldn’t find a relevant phrase for less that $50.00 per click-thru. These were the less popular phrases that don’t deliver much traffic. That said, one hundred click-thrus costs – on the absolute low end – in excess of $5,000.00. In reality, the cost of one-hundred of the more popular phrases would cost upwards of $10,000.00 or $15,000.00 dollars. The important question that remains is; how many of those click-thrus are going to pick up the phone and call you?! Whereas one-hundred raw Alternative Media Solutions ‘live calls,’ from addicts or their loved ones seeking treatment for substance abuse, costs less than $5,000.00! Which would you rather have; a ‘live call’ from an addict or their loved one seeking substance abuse treatment or an expensive click to your website?!

Any astute marketer can undoubtedly see the cost/benefit ratio clearly favors pay-per-call marketing. It’s time to stop gambling with you advertising dollars and give pay-per-call marketing a fair opportunity to deliver ‘live calls’ and admissions to your facility. If you need more encouragement, call me today and I will guarantee you’ll get at least 2 VOB per one hundred calls or I’ll give you back 25% of your campaign! This is the very best opportunity you’ll ever have to try rehab pay-per-calls!

Call me, Howard Needle, “The Rainmaker,” toll free at 888-838-5743 or email me Howard@AlternativeSolutionsMedia.com for more information on this limited time special offer and a free marketing consultation.

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