Your Rehab Center Brand

A company’s “brand” comes from two places. Part one is the business reputation in the industry; community and information found online. Part two is corporate advertising and marketing. Any corporate image can be build through advertising but the “brand name” combines the knowledge, experience and history of an institution along with the image developed by through marketing and advertising.
A rehab center brand is one of the most valuable assets any facility can own. Care must be taken when crafting your facility’s brand name. Both television and radio advertising can help in the process of building your brand.
Alternative Solutions Media can help build your rehab center brand. We offer a 13-week radio program that will hammer home your brand name in any significant American media market.
We will arrange for your 30 or 60-minute program to be broadcast into any American city of your choice. Popular radio markets include Dallas, Houston, the Boston tri-state area, Los Angeles, Salt Lake City, Phoenix and many others. These markets are heavily populated areas. Our staff has researched the populations of listeners throughout these areas and identified the largest AM and FM talk show stations.  Because of the popularity of radio advertising, there is limited availability in some major cities.
Working closely with your rehab center, the team at Alternative Solutions will help you craft a powerful script for the 30 or 60-minute question and answer program educational program.
During this radio time, you may discuss anything relating to your recovery program including treatment, aftercare, features of your facility, types of accepted payments and why clients should choose your care over another business. The script we create together with your company will help you communicate the outstanding features of your program and effectively detail them to the listening radio audience.
Our staff will assist you in this area of production; however the cost to produce the show will be covered by your company. Since production expenses are generally small, you also have the option to create several shows and alternate between programs during the 13 week period.
Your custom radio show will air every week on a Saturday or Sunday, for 13 weeks to the largest radio talk show audiences that we can book for your business, in that selected market.
During each of the 13 weeks, the radio station will also air promos for your facility each day helping to build your brand and audience.
During your on-air program, you are free to discuss any topics relating to your service, addiction treatment, and recovery. The program will be recorded in a local studio in your area at a minimal cost to your company. Alternative Solutions will work to help craft the script and aid in production.
The radio station will make a 13-week commitment and air your 30 or 60-minute program one day a week, either Saturday or Sunday, for 13 weeks straight. Each time your rehab center’s recorded show airs, the audience will receive your facility’s toll-free number throughout the show. Those new clients will be calling directly to your admissions desk. The calls are not monitored, and the numbers are not recorded by any third party.
Throughout the recorded program, your representative has right and the ability to disclose your financial terms to the listeners. You can detail what methods of funding your center accepts. If you prefer not to receive Medicare or Medicaid, that information can be clearly stated throughout the show using questions and answers. If you accept most major insurance providers, you are free to identify the companies and the coverage. By the time a new client calls your center, they have had time to consider the payment options as explained during the show.
We consider these type of call-in leads, that arrive directly to your admission desk, to be one of the most financially qualified leads available for rehab centers.
Call us and let me show you more of the advantages of our 13-week radio branding programs.


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